A marketing plan is the who, what, when, where, why, and how of your marketing campaign for hosting an event”, The international hotel school (2011). Market planning for an event is an essential and vital aspect of organising an event; Event Scotland advised that “the development of an effective marketing and communication plan is essential for the delivery of a successful event”. An effective market plan helps to give the organiser a strong perceptive of what the event objective is and whom the event is targeted at. Gaining this knowledge helps to tie the event concept with the audience.
Event mission statement
Humber Media Showcase is a three hour showcase and networking event at Hull truck Hull from 7pm to 10pm. The event aims to attract both amateur film makers (Hull college final year students) and media professionals to network with small, big, local and global business members of the community.
The event will be divided into two separate parts, the first one and half hours will be dedicated to all invited guest, sponsors, organiser (the broadcast media 2013 class) and stallholders networking. This side of the event will allow the stallholders to sell their products or in the case of the organisers to sell their skills. The invited business members are given the opportunity at this point to discover hidden talents and products.
The second part of the event is purely for the organisers to showcase their work. This part of the evening will demonstrate to potential employers and business members of the audience including parents the work and talents the students at Hull College has gained and develop. This will act as a portfolio and work experience evidence for any present employers in the audience.
The main objective of the event is to allow business members or media professional to network with struggling and talented film maker. The event hopes to conclude with both film makers and invited business members to have gained something from the event, Film makes with business contact or an offer of job and the business professional a talented film maker to help film and promote their business.
Targeted market
As discussed above, the networking and showcase event aims to target local and global business member of the society such as Hull Bid, representative from media companies such as the jayjay media in Hull and The production company located in Leeds, these are both independent media production companies. Other business will include local business, shop owners in Hull city centre.
Other invited members will be made up of the stall holders, these are local business that the organisers have approached and given the opportunity to rent out a stall to advertise their products during the networking part of the event. These businesses will range from different variety from Hull student union, to local business or restaurant mangers.
With a diversity of businesses attending the event, there will be a mixture of both male and female. This is an adult event with the exception of family organiser’s family members; however the targeted demographics are professional adults ranging from 20 to 60 years of age and over, these people will be interested one or the other in media production, either as a profession or looking to hire.
The stallholder, invited guest and sponsor will all be contacted through email and telephone communication to notify them about the event and the role they could play.
The event
What does the target audience wants or expect from the event.
All invited guest, stallholder and sponsors should expect an eventful night with live instrumental music a chance to meet new business minded member of the community and collaborate with aspiring talented film makers and other students and professionals.
More entertainment to come as the event closes with a one and a half hour of video projects the film makers have produced. The video will be shown in a cinema style screen at the Hull Truck studio located at the top floor of the building; this is just below where the networking part of the event took place so the guests do not have to walk to separate buildings. The studio chairs are very comfortable and there will be room for short toilet breaks during the screen and refreshments before, during and after the event.
As this is a onetime event, none of the guest members would have been to an Humber media showcase 2013 so it’s a chance to show the community and invited guests the skills and dedication Hull students has to provide.
This is a free entry event for all invited guest apart from the stallholders who will be asked to pay a bargaining sum of fifteen pounds to be given the opportunity to hold a stall at the event. This will provide the stall holders a chance to showcase their work too all other stall holders and invited guest which at the moment is an estimate of 50 guests.
List of the positioning/ attraction of the event: why should they come to this event instead of another: the location, food, entertainment networking Hull Bid- what makes it unique.
Objective
Specific: As the mission stamen above mentioned that the main objective of this event is to allow business members or media professional to network with struggling and talented film maker as well as to pass the module with the organisers gaining business contracts for jobs.
Measurable: the organisers at moment are liaising with potential business sponsors, stall holders and media professionals as invited guest. Steps have been taken to promote the event online with a video of the organisers introducing themselves, this will be broadcasted on the event’s facebook and twitter account and also on the event’s website once it has been activated.
Achievable: the event will be held at Hull Truck, payments and booking arrangement has already been made and the date and time has been arranged upon. The date choosen for the event has also been researched and there is not much competition with similar event. The team is still waiting for replies from more business to get involved and organising five different movie nights at the college to help fund the event as well as a mock up of the actual event 2 weeks before the event commences.
Realistic: the goals set for the event is realistic and plans and actions has been put in place to see that all is accomplished before the event. The event location has booked and plans have been placed to help raise more money for the event. A run through of the event will also take place 2 weeks before the actual event giving room for improvement. A list of potential stall holders, sponsors and invited guest has conducted and emails have been sent out.
Time:
http://www.google.co.uk/url?sa=t&rct=j&q=event+market+plan&source=web&cd=1&ved=0CEIQFjAA&url=http%3A%2F%2Fwww.eventscotland.org%2Fassets%2F2170&ei=5l87UbjCOuSM7QalioFg&usg=AFQjCNHpb4cYvPRx2ry4rlrW3YA2PBwcWA
http://www.hotelschool.co.za/2011/03/how-to-write-a-marketing-plan-for-an-event/
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