blog 2

Many authors and critics defined event in different ways, but what Yeoman, Robertson, Ail-Knight, Drummond and Beattie, expressed that what all these definitions agree on is that “event were originally a celebration of ceremony and ritual – and were a reflection of a culture and community” (2004 P:4).  Yeoman and co (2004 P: 53- 55) argues that event mangers have neglected the value of culture and the community in events which they describe as the “very heart and soul, the rasion d’etre of any truly great event” (2004 P 53) to satisfy the needs and demand of the clients and stakeholders

Since Events are linked to the culture of the community, a lot of thought have to go into planning and designing an event in order to reflect the communities culture, however event manger seems to Omnis the design element as “design is excluded even from the descriptive title ‘event manager’” (p:54)

Passion and clear vision are an important attribute to have when planning an event, however most contemporary event mangers have subtitled these for the ‘ritual sacrifice’, instead focusing their attention mainly on pleasing the stake holders and client or concentrating themselves to fulfilling a social or psychological ceremony. Successful events use to be defined on its ability to satisfy a particular need, but current event mangers are under pressure to justice the success of an event by the returned profit to stakeholder(s), and the size of audience although not just any audience but the type of the audience in attendance as the economic impact is more essential for event mangers. “since the mid-1990’s” (P:55) attracting more tourist for the additional economic benefits they bring to the community” is much more the focus compared to sharing the community’s culture as discussed on page 54 as the main reason of an event, however with changed been made to accommodate and attract tourist, the economic gain takes priority over the culture integrity. (P: 56)